| Adidas Shoes
Adidas, also known as adidas-Salomon AG (DAX:ADSG.DE), is a German sports apparel and athletic shoe brand that started humbly when founder Adi Dassler began producing athletic shoes in his mother's 20 square meter washroom in 1920. These first shoes, created for running and training, were made by hand without the aid of electricity. In 1924, Adi with the help of his brother and twelve other people, some of them family members, produced approximately 50 pairs of these handmade shoes per day. The Dassler brothers, Adi and Rudolf, registered their shoe company under the name "Dassler OHG". Adi and Rudi leased their first production facility in 1927, calling it "Dassler Brothers Sports Shoe Factory" where 25 people produce 100 pairs of shoes each day. Three years later, Adi Dassler bought the factory with a house on the adjoining plot of land. Dassler tennis shoes are introduced to the market in 1931, and in 1936, Dassler shoes begin their domination of Olympic sports when Jesse Owens wins four gold medals for track and field events at the Berlin Olympics while wearing Dassler shoes. As the most successful athlete in Berlin, he set new world records in all 12 of the events in which he competes. Also in 1936, Adi Dassler's son Horst was born. The death of Horst Dassler would later play a huge role in the course of the Adidas company and brand. Somehow, Adi Dassler's company and brand survived the Great Depression and World War II, factory seizures by the Nazis, financial crises and more to become on of the longest-lived brands in the world.
|
